The Secret of Minimal
Effort Music Marketing of Unsigned Bands
by Marc Gunn
When it comes to band
promotion, I love facts. So I'm going to give you some cold
hard facts on how my band, the Brobdingnagian Bards, has
quadrupled visits to our website with minimal effort.
I know, it sounds like great ad copy, but the truth of the matter is I found
some incredible promotional ideas, first, in "Poor Richard's Internet
Marketing and Promotion", and then inspired to action by David Nevue's "How
to Promote Your Music Successfully on the Internet".
About a month ago, we
began running The Great Celtic Music Giveaway from our website.
And during that time have doubled unique visits to our homepage.
In case you don't know
what a "unique visit" is. It is a more accurate
reflection of how many people are visiting you. Whereas one "hit" means
you had one visit, plus, one download for every image on
your site, a "unique visit" is one person visiting
that particular page.
I don't have the count for unique visits to our contest page, but that's okay,
because we are getting hundreds of unique visits to our homepage, meaning...people
are looking around. And with 3-5 new signups per day, that's 150 new people
per month who are interested in our style of music.
Sure, it's nothing compared to them millions visiting Yahoo. But the Celtic
music scene is small and tight. And we are making ourselves known to a growing
number of people. And considering I've only promoted the contest in this newsletter
and in About.com, I think it is one heck of a start.
So is this
something you should consider? Sure. Give it a try. Keep
it small to start if you need to. One CD. But promote it
GREAT (your style of music) GIVEAWAY.
it online. To YOUR audience. That is the key. Don't try to
promote it the musician crowd, but the music-lover crowd.
People love to win things for free, and you too could pull
in hundreds of new fans with minimal effort.
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Article by Marc Gunn of TheBards Crier. Marc has helped 1000's of musicians
make money with their musical groups through TheBards Crier and the Texas
Musicians Network. Now you can get personal advice by visiting http://bardscrier.com for
FREE "how-to" music marketing assistance.
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